Here is a division into real product innovations, quasi new products and me to products. In the case of the above-mentioned mascara it is a quasi new product. The previously existing technology (composition of the mass) was changed and this creates a new effect. Perhaps check out Related Group for more information. 3. A selection of ideas takes place idea screening at this point. The best idea is to stand at the end of this process.
4. Concept development and concept testing out the best ideas are then developed concepts. This determines the overall competition environment of the product. To do this it is compared also with various competing products. The concept test (test of the concept), customer response with regard to the concept are determined. The consumer obtains a detailed concept that he is judge. The aim of this procedure is innwieweit of the consumer addressed will or not.
A process for concept testing represents the conjoint analysis. 5. Development of a marketing strategy includes three of the marketing strategy Components: Size, structure, behavior patterns of the target market, as well as product positioning, sales, market share and profit targets Planned price, distribution strategy, marketing budget Long-term sales, profit targets, marketing mix strategy 6 analysis of merchantability assessment the economic attractiveness of the product. 7 Product development now it has finally come, and there is a prototype using the quality function deployment”(QFD) developed. Use this procedure, the customer wishes are taken up and implemented. The product must not only certain characteristics at the end, but must the customer in terms of size, shape, color, etc. attract. After the prototype was completed, he must undergo a series of tests (alpha test, beta test). 8 Test market testing how react to dealers and consumers on the product. A good example is the place Hassloch or Germany’s largest test market in this context. 9 Launch here, the product is finally the dealers and customers presented. To realize this, some points must be observed: Product introduction Determination of target customers o characteristics of target customers action Planning of costs can be the market introduction in various ways. At the present time, put many companies on an elaborate staging, performed by event agencies. These planning product shows, shop events (usually with prominent guests) or eye-catching promotional stands. Based on this sequence of steps, it can be seen that various divisions on product development are involved. Some more, some less. It is to consider important always the overall context and to lose no area out of sight. Only if all work together can be a smooth process and a great product.